Two friends, one good idea.

Spencer and Ross met at work seven years ago and have been close friends since. Now in their mid-30s, they keep running into the same problem: the lifelong friends they have are great, but people are moving, lives are changing, and making new close friends as an adult is genuinely hard.

They regularly talked about how your childhood years give you a decade with your close hometown friends; college puts you in the same room with the same people for a formative period in your late teens; and work and grad school connect you to a new class of friends to grow tight with in your early 20s.

But, after that, for the first time, there's no easy way to meet true new friends. Maybe you’ve moved to a new city. Maybe your friends are heading to the suburbs. Maybe you just want to meet some new energy. Technology promises to solve the problem, but logging on to apps for friends feels cringe — forcing you to advertise yourself to the masses and hope someone bites.

From these conversations, Good Company was born. Spencer and Ross have both helped build companies — Uber, Ro, and Ramp — but they've always identified more as the culture carriers in their friend groups and workplaces, the ones who invest in relationships and believe life is better with a strong community around you.

They built Good Company because they wanted it. They're betting a lot of other people do too.